Player churn is nothing new, but in a competitive UA market, it’s more important than ever. Learn how to combat player churn in your game.
The modern gamer has a short attention span and an abundance of choice in today’s market. Why do they churn and how do you calculate it?
Learn the tools and techniques modern mobile game developers use to keep players engaged and profitable for the long haul
Partnering with Playtika’s popular multiplayer game Board Kings, Mistplay is giving away $10,000 USD this September to one lucky winner.
Rewarded advertising can unlock a world of growth opportunities, but should never come at the expense of user experience
In a challenging UA landscape, mobile app publishers are turning more to user retention. Here are the metrics you need to know.
Having evolved out of interstitial advertising, rewarded video ads offer a better experience for publishers, users, and advertisers.
Learn how Futureplay Games achieved +23.7% D7 ROAS with Mistplay’s AI-driven tROAS campaigns.